Orders this week, not next quarter

Google Ads for Restaurants & Takeaways

Google Ads is the fastest way to put your restaurant in front of hungry locals already searching for what you sell. We build, run and tighten campaigns that pay for themselves — or we tell you it won't work in your area.

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→A campaign structure built for restaurants, not generic e-commerce
→Properly-set conversion tracking (most accounts we audit don't have this)
→Daily, not monthly, optimisation — budget doesn't burn on bad clicks
→A clear monthly P&L showing spend, orders, revenue and net contribution

Why Google Ads for restaurants are different

Most Google Ads agencies are great at lead generation for B2B and e-commerce — high intent, long buying cycle, large basket sizes. Restaurant ads are the opposite: instant intent, sub-£30 baskets, and the searcher is two thumb-taps away from competitor four. The economics are unforgiving.

That changes the playbook. We optimise for cost-per-order, not click-through rate. We obsess over negative keywords (you do not want to pay for "near me jobs" or "near me free"). We use dayparting (most takeaway searches happen 17:30–22:00; spending budget at 11am is set on fire). And we lean heavily on local campaigns that show in Maps, not just Search.

What "good" looks like

For a takeaway running, say, £20/day (£600/month) on Google Ads, in our experience after the first 6–8 weeks of optimisation a healthy account starts to feel like this:

A stable, predictable cost-per-order
Daily orders attributable to ads, with conversions actually tracked
Cuisines and postcodes that work clearly identified, the rest paused

We don't quote a specific ROAS or order count because the honest range is wide — different cuisines, different postcodes, different ticket sizes all change the maths. What we will commit to is a clear monthly review so you can see whether the account is paying its way.

If it isn't, by month three or four, we'll have an honest conversation about pausing or pivoting. There's no point setting fire to your money.

What we don't do

We don't bid on your competitors' brand names. It's tempting (and Google lets you), but it usually triggers a competitor to bid on yours, you both spend more, and you both end up where you started. We'd rather invest the budget in non-brand keywords with cleaner economics.

We also don't run "awareness" campaigns for independent restaurants. You're not Coca-Cola. Every pound should be tied to an order, a call, or a direction request. Awareness is a luxury you can buy when you're three locations deep.

How we differ from your last agency

We send you a 4-line WhatsApp every Monday with: spend, orders, cost per order, and one thing we changed last week. That's the report. The full dashboard is always live, but you don't need to look at it.

If you'd like a heavier monthly report, we'll give you that too. But most owners want to know one thing: am I making money on this? — and that's a one-line answer.

What's included

✓Account audit and account-level rebuild (or fresh build)
✓Campaign structure: Search, Performance Max, and Local campaigns
✓Conversion tracking that actually fires (yes, this is mostly broken)
✓Negative keyword lists tuned for restaurants (the boring win)
✓Daily bid and budget adjustments — not a once-a-month touch
✓Ad copy and assets refreshed every 2 weeks
✓Monthly report you can read in 4 minutes, written in plain English

How it works

Step 01
Tracking foundation
Most restaurant Google Ads accounts don't track conversions properly. We fix this first — phone calls, online orders, direction requests — so we're optimising on real signals, not vibes.
Step 02
Build & launch
Campaigns built around your menu, your radius, and your real margins. We launch lean, gather 7–10 days of data, then expand what's working.
Step 03
Optimise weekly
Daily eye on spend, weekly bid review, fortnightly creative refresh. We don't set and forget — that's how budget gets wasted.

Common questions

What's a realistic ad budget for a takeaway?+

Most clients start at £15–£30/day (£450–£900/month). That's enough to gather meaningful data and drive 30–80 incremental orders/month in most areas. Below £15/day, you don't have enough volume to optimise. Above £30/day, you should be seeing a measurable lift in weekly orders.

How fast will I see orders?+

First orders usually within 24 hours. Stable cost-per-order takes 3–4 weeks. Don't judge a campaign in week one — Google's algorithm needs ~50 conversions to settle.

What if my area has too few searches?+

We'll tell you in the audit. Some rural areas don't have enough monthly search volume to justify Google Ads. We'd rather lose the project than take your money to run something that won't work — there are other channels that fit better.

Will you guarantee a specific return on ad spend?+

No, and again — be wary of anyone who does. What we will commit to: a transparent dashboard, monthly review, and a clear plan to pause or pivot if numbers slip below break-even after 60 days.

Do you handle ads on Just Eat, Deliveroo, Uber Eats too?+

Yes. Each has its own ad system. We can run all four in parallel and report on which channel actually contributes incremental revenue (vs just cannibalising orders that would have come anyway).

Ready to grow your google ads for restaurants & takeaways?

Free 30-minute audit. No sales pitch. Real numbers, real next steps.